SOCIAL NETWORKING is not simply a fad according to LinkedIn CEO, Reid Hoffman, who discussed the proliferation of not-working amongst professionals at CeBit last week.
"Professional networks can offer opportunities," said Hoffman, who reckoned uploading a fancy, self-lauding CV to an online service was the best way of "keeping pace with innovation" and remaining "competive as a professional". Indeed, Hoffman continued, it was "essential to how you operate as a professional."
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