Wednesday 4 March 2009

Professionals capitalise on business connections with LinkedIn

LinkedIn is a social networking website that uses 'Web 2.0' principles and technologies to enable professionals to keep in touch with their business contacts.

Founded in December 2002 and launched in May 2003 it is one of the oldest professional networking sites, and its core service has remained free of charge. As of January 2008, it had more than 18 million registered users across the spectrum of industries, with five million of them being in Europe.

It competes with Ryze, XING, Plaxo, Yahoo! Kickstart and, the social networking site Facebook, among others.

However, LinkedIn is centred on helping its users to capitalise on their business contacts, and features searching capabilities that allow users to find jobs, contacts and answers to business queries.

From a technology standpoint, LinkedIn provides a framework and structure for its users to create and display content, and this is the essence of Web 2.0, says Kevin Eyres (MD). Beyond that, it is down to the user to build his or her network, and capitalise on it, he says.

To see the full article, please click HERE

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