Tuesday 3 April 2012

B2B Marketing Executive - Trader Digital - Auto Trader - Wimbledon

TMG are currently recruiting for an ambitious B2B Marketing Executive to join our market leading brand and support in the development and implementation of our B2B eCRM strategy.
Key responsibilities: 
  • Devising and implementation of an eCRM marketing communication strategy that will deliver uplifts in revenue from Trader Media Group products. 
  • Managing the delivery of regular multi-message email campaigns to various customer segments, from message identification to the production of HTML. 
  • Supporting the growth of email as a vital revenue stream, through efficient trafficking of campaigns, as well as liaising with the creative, sales and product teams. 
  • Report back to the business on email and website(s) performance on a weekly and monthly basis. 
  • Providing vital cost saving by writing copy for emails and website communications/calls to action. 
  • Promote the services of both Auto Trader, Razsor, 2nd Byte and Autotrade Mail through effective email communications.
Required Experience

The successful candidate will be responsible for identifying and implementing eCRM best practice, as well as delivering uplifts in revenue from B2B products. The role will require a particular focus on quality, relevance and frequency of email campaigns, campaign reporting and website/Dealer Portal copywriting.
The successful candidate will have the following key skills and experience:  
  • Previous experience in a similar role, where you have been responsible for setting up and managing email campaigns 
  • Graduate level in a business-related degree or equivalent 
  • Experience of using an email broadcast tool 
  • Strong MS Office skills 
  • You will be numerate and comfortable with basic data tasks 
  • Solid marketing skills – being able to articulate product features and benefits as a proposition to a relevant audience 
  • Technical knowledge such as familiarity with basic html is an advantage
Salary and Benefits

We offer a competitive salary in the region of £25,000 to £30,000 dependant on experience.
Other benefits include 25 days annual leave, a fantastic company pension and a whole host of other flexible benefits.

Employer Description

Trader Media Group operates in the UK, Ireland and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
Trader Media Group is jointly owned by Guardian Media Group and Apax Partners.

Site Description

This role will be based at our office in Wimbledon, a short walk from Wimbledon train station.


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