Tuesday 26 November 2013

Wall Street Journal Mindmap

Considering ‘Customer Migration – Transition (offline / online users), Advertiser Yield and Cross Subsidies (Digital / Print)’ as the centre piece of the Wall Street Journal & Dow Jones research, please click here to download the Wall Street Journal - Research Mindmap - prepared in late 2012.

Though it may not make a great deal of sense, here are a few of the major points underpinning the notes made on the Mindmap:
  • Product Management Position, Consumer Digital
  • Review of the US / European WSJ website(s)
  • Freemium Model – What’s free? What’s Paid?
  • Issues & Challenges of Paywalls
  • Lessons from the Gaming Industry – Pay to Play
  • Products & Packages
  • Ideas & Suggestions for new features based on research & observation
  • Internationalisation – missed opportunities
  • Desktop / Tablet / Mobile experiences
  • Content & Editorial Calendars
  • SEO and other such traffic driving considerations
  • Current Strategy / Future Options
  • Media Kit – current sales approach and / or pricing
  • Competitive Landscape
AND – OBVIOUSLY - how my background in content, publishing and digital marketing can be applied to the Product Management role being discussed:
  • Product planning and execution throughout the product lifecycle; manage the product roadmap, from strategic planning to tactical activities. Developing and implementing a company-wide go-to-market plan, working with all departments to execute the roadmap.
  • Gathering and prioritising product, business and customer requirements. Deliver Product Requirement Documents (PRDs) with prioritised features and corresponding justification.
  • Defining the product deliverables; working closely with in-house and external dev teams, sales, marketing and support to ensure the product meets business and localisation needs.
  • Enhancing the functionality existing products to launching new products. Run beta and pilot programs with early-stage products and samples. Undertake competitor analysis.
  • Build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with the business, our customers and other stakeholders. Work with external third parties to assess partnerships and licensing opportunities. Analysing potential partner relationships for the product development.
  • Possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality
  • Enjoy spending time in the market to understand the gaps and problems, and find innovative solutions for the broader market
  • Champion localisation and product innovation within the company. Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
  • Acting as a co-ordinator and listening to needs and requests from our business and channelling these requests (mini-projects and small tasks) to other teams based internationally.
More tips on Preparing for an Interview

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