Sunday 4 October 2009

Guardian: Film-makers line up for second 'best job in the world' in the Bahamas

Following in the footsteps of Queenland's "Best job in the world" campaign to find a caretaker for an Australian paradise island, the Bahamas are looking for 14 film-makers to visit the islands to create short films as part of a tourism promotion.

The Bahamas Tourist Office campaign, called the 14 Islands Film Challenge, is a six-month competition to find aspiring and professional film-makers in the UK to send out to the Bahamas.

The campaign aims to up the ante on the Australian effort, which Tourism Queensland claims generated about £50m worth of media coverage, by sending 14 film-makers to 14 islands in the Bahamas for – yes – 14 days to create films about island life.

The first stage of the campaign, developed by agency Fox Kalomaski and Brik Digital, requires applicants to submit a 500-word essay about an inspirational person in their local UK community. Judges will choose 40 of the pieces to be turned into short films. The makers of the best 14 of these will be selected to head off to the Bahamas to make films about the islands.

"This is the first time the Bahamas Tourist Office has embraced a fully integrated digital campaign," said the BTO director general, Tommy Thompson.

Each of the 40 films will be shown at an event at Bafta in London next March where the 14 winners who will head to the Bahamas will be announced.

An overall prize of £14,000 will be awarded for the best films, with the possibility that the footage will be used to promote the Bahamas.

Guardian Article: HERE

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