Sunday 20 May 2012

Senior Marketing Executive - Auto Trader - Wimbledon

As a Senior Marketing Executive for Trader Media Group, you will report directly into the Marketing Director and take responsibility for formalising and implementing the Trade Marketing strategy for all RAZSOR related products and services.
You will work closely with the Head of B2B Marketing to deliver the Digital Marketing plan, and will hold responsibility for the delivery of all activities related to digital marketing, including providing regular analysis and maximising and improving response to marketing campaigns.

Key Responsibilities will include:

• The management of the to ensure best in class digital website
• The creation of the Marketing Plan for Trader Media’s Digital Marketing Solutions (DMS) arm of the business
• Identifying and developing marketing campaigns to support RAZSOR, the digital marketing business to build RAZSOR’s presence in the market place
• Working with the Market Research team to develop data insights to increase sales
• Developing the social media strategy across DMS
• Marketing various events, product enhancements and launches to support profile of DMS, businesses, services and people
• Creating launch and BAU plans to support the sales teams in selling products and services
• Shaping and implementing communications to dealers including clear segmentation to maximise ROI
• Supporting existing products and services: aligning activity to the businesses commercial plan
• Management of stakeholder expectations including providing campaign insight and reports
• Monitoring and measuring marketing campaigns, providing clear analysis to the overall Digital Marketing Services team

Senior Marketing Executive - Trader Digital - Auto Trader - Wimbledon

Financial Controller


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